Even with Anarchy Online, an MMORPG, being free for a full year upon signup.. and with co-workers getting involved...
After two nights and about 3 hours of playing it, I've realized just how much better City Of Heroes is. Better Graphics. More logical controls. Better tutorial, better chat system, just an overall better interface.
I didn't realize how *good* CoH is for my $13 a month. Now, time constraints and financial ones may have me cancel it yet (also pondering the fate of TiVo, for that matter), but versus free... it's better enough to be worth the cost.